Free Basic Seo Part 1
•Rule of Thumb for On-Site Optimization
As an initial statement, keep an important point in mind that overdoing the mentioned SEO elements is not going to do anything good
with your site’s ranking. It is common to feel overwhelmed with the desire to stuff your site’s pages with keywords but it is not a
good practice or recommended. As Google devised and released a strategy that stated the penalization of websites that overdo SEO by
stuffing a page with keywords, so keyword optimization must be simple. A good option is to select almost five keywords or keyword phrases
for a single page and optimize it for the selection. The following passages are going to explain On-Site optimization of important page
elements including Title and Meta Description.
•On-Site Search Engine Optimization of Title Tag.
The title introduces the reader with the subject while the title tag introduces the page’s content to the search engine. The suggested
maximum length for the Title Tag is 70 characters. The 70 characters of the Title Tag must include your business name along with a
keyword specific to the selected page’s content. The right place to insert the Title Tag is
•On-Site Search Engine Optimization of Meta Description
A title tag is just an introduction to the page while a meta description is a short summary that gives the search engine a deeper glimpse
of page’s content. The role of meta description in keyword ranking is controversial to date. However, writing a meta description is
important as it is visible in search results and you must incorporate 1-2 keywords naturally in the meta description.
Using Bookisitio to add & edit the meta description tag is really simple and takes barely 1 minute. Check the tutorial.
•The Appearance of Title and Meta Description in Search Results
The inserted image is an elaboration of title tag and meta description’s appearance in the Google Search results. The above example is for
keyword BOOKSITIO WEBSITE that is bolded by the search engine in meta description of search results. The above-stated reason is
enough to insert business name and keyword in title and meta-description of the page as the searcher look for the selected keywords in
the mentioned fields of search results.
•Meta Keywords Attribute
Meta Keywords tag isn`t use much these days by Google search engine algorithms.
For several years web marketers eager for page views used to stuff their page with unrelated keywords to get more traffic.
The addition of unrelated keywords to a webpage is called keyword stuffing. The pages that had keyword stuffing were ranking
better than pages which had relevant content. However we at BOOKSITIO still have the keyword meta tag, incase anyone wants to use.
Check the tutorial.